Sarfraz, popularly known as Sam, is an Indian model, fitness influencer, and former U-19 cricketer from Chandigarh, India. He gained prominence for his appearances in several Punjabi music videos as a lead actor and for his exceptional achievements in natural bodybuilding.
Early Life and Education
Born and raised in Chandigarh, Sarfraz developed a passion for fitness and sports from a young age. Alongside his studies, he actively participated in cricket, representing his state at the Under-19 level at the PCA Stadium, Mohali.
Career
Sarfraz began his career as a model and quickly rose to fame in the North Indian entertainment industry. He has featured in numerous video songs, earning recognition for his on-screen presence and dedication.
Parallel to his modeling career, he built an impressive reputation in bodybuilding, securing several prestigious titles, including:
Mr. Chandigarh
Mr. North India
Mr. India
Strong Man of Delhi
Strong Man of India
Mr. Asia (Natural Bodybuilding Category)
Television and ‘Love & War’
In 2025, Sarfraz was selected as one of the contestants for the TV reality show Love & War, marking a new chapter in his career. He described his participation as a “dream come true” and expressed his determination to face every challenge head-on.
Through the show, Sarfraz aims to inspire young people to focus on fitness, stay away from drugs, and maintain a positive outlook in life. His message to the youth is simple yet powerful:
“Never give up in life. Those who give up achieve nothing, but those who keep trying can achieve everything.”
Personal Philosophy
Sarfraz believes in hard work, perseverance, and self-discipline. His journey from a passionate athlete to a public figure embodies his motto of strength, resilience, and inspiration.
He has publicly thanked the producers of Love & War for giving him the platform to reach millions and pledged to give his all to win the show.

